NowYoYo® is a UK Managed Access Provider for Switching
We connect communication providers to the TOTSCo Hub for One Touch Switching (OTS) and Switching for Business (SforB), through our RoaR™ platform. Fully managed or hybrid, on a single monthly subscription with no lock-in and unlimited user licences.
Our approach: zero-touch engineering for communication providers
NowYoYo® solves complex engineering problems for communication providers as efficiently as possible, and delivers solutions that enable zero-touch operation. By combining opportunities to disrupt with a clear focus on reducing cost-to-serve, our risk-based approach has driven success for our clients and enabled them to scale very quickly.
Over the last 10 years, all of our work has come directly from referrals, because of our specialism within the UK telecoms industry.
By taking on engineers with extensive first-hand operational experience across multiple disciplines, the consultancy we provide to our clients also enables us to deliver on those visions and promises and to guarantee strong execution. NowYoYo® is passionate about what we do for our clients and their investors, and we remain committed in the long term, from 1st principles to the completion of robust solutions. We are excited by our work because we believe in the opportunities our clients are taking, and we know we can make a difference in the outcome and the advantage this provides over their competition. For an engineer, this feedback loop is why we push boundaries and do what we do.
Telecoms transformation services for communication providers worldwide
Working in close strategic partnership, NowYoYo® can provide acceleration and continuous value to our communication providers as they mature and evolve through investment and organic growth. Our advice and software are designed to take the strain as your organisation transforms and integrates with old and new partners.
The RoaR™ platform: free, unlimited-licence SaaS for communication providers
API integration and software solutions for BSS/OSS and legacy platforms
Telecoms consultancy and technical due diligence
Working with third-party integrators
One Touch Switching (OTS) and Switching for Business (SforB)
Fully Managed Access Provider (MAP) for UK communication providers
NowYoYo® has been an active contributor to the Industry Process Group (IPG), helping define the UK best practices for implementing the OTS Switching, OTS Porting and GPLB Switching processes. We continue to lobby and contribute to ongoing improvements as the industry matures through testing.
CP-to-CP testing across OTS and GPLB
NowYoYo® have been the first to test across the pre-production environments for both OTS and GPLB and has actively contributed to improvements. We are currently supporting other CPs with a multi-tenancy OTS Test Node (RCWV), and we have already released deterministic testing for GPLB.
See RCP Simulator to Help with Agent Testing
Vertical integrator experience
NowYoYo® has implemented a full-stack end-to-end solution for a UK fibre-based CP as a vertical integrator.
This technical and operational experience means we have first-hand experience in implementing a network with over 300K demand points.
Fully Managed MAP: hosted and white-label options
NowYoYo® has made our solutions modular, and we now offer a Fully Managed hosted solution for those Altnets that do not have the time or necessary resources. We even provide a fully white-labelled solution.
Single monthly subscription fee with no lock-ins, and includes support and unlimited end-user licenses
Hybrid MAP: integrate at your own pace
By combining our Zero-touch vertical integration with our MAP Switching Services, we offer our clients the ability to decide how much integration they wish to deploy on their own timescale.
A single monthly subscription fee with no lock-ins, including support and unlimited end-user licenses
Switching for Business (SforB), formerly GPLB
Development of Gaining Provider Led Business (GPLB), now called Switching for Business (SforB), has been under way since late 2025. It is a complex process, and NowYoYo® has actively contributed to the change and provided guidance on it, so that our clients have a natural path from residential switching to business switching.
Pricing is still being defined; please call for more details
NowYoYo® is TOTSCo MAP Ready
MAP Ready for both Residential and Business switching
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One Touch Switching services: how NowYoYo® onboards your organisation
Telecom switching rules: what TOTSCo and the TOTSCo Hub do
Activate your customer base with switch matching and Ordnance Survey data
Deployed by a leading RCP under an Ofcom Section 135 notice
Fully Managed Access Provider with GUI and APIs
Compliant communications: branded, audited transactional email
Express Consent and Magic Link
Time-series transactional audit
RCP Simulator (RCWV) for agent and system testing
One Touch Switching went live across the UK industry on 12 September 2024
Rapid onboarding to the TOTSCo Hub
Fully managed Access Provider
Our key services for communication providers and integrators
These are the key services we provide to integrators, product vendors and communication providers direct.
API and Software Integration
For over 20 years, our team has been involved in API integration across the telecom markets, from the early days of deregulation to more complex B2B reseller and wholesale operations during the consolidation of the markets.
Research & Development
Legacy systems do not have to be swapped out as part of a large transformation programme; our team can undertake a formal R&D exercise to provide options and architecture solutions to avoid expensive Rip-out-and-Replace.
Worldwide Consultancy
Across the UK, Europe and the Caribbean, NowYoYo has advised many organisations on large transformation projects and worked with major offshore integrators to provide solutions, either directly or in partnership, for end clients.
Enterprise Software Dev
At the heart of NowYoYo, we are a software company with a strong passion for the telecoms market, specialising in back-end enterprise systems. Still, we also provide IOT solution integration for other device markets.
Digital Transformation
We love a large challenge, and this work offers a mix of old and new, with the opportunity to introduce more modern approaches, even when the budget is constrained.
Technical Project Management
We see a lack of these skills in typical PMOs, but with NowYoYo's help, we can broker this work and support existing functions with risk/impact and opportunities.
Telecom Expense Management
As CP grow, network assets and data integrity can drift. Through multiple dataset analyses, the gaps can be found and addressed while ensuring valuable assets are returned to the sales channel.
Mandate & Card Payments
Working with Direct Debit and 3DSv2 providers, our
Magic Link systems can provide and track one-time URL links to clients for mandate establishment and one-time payments.
Geo-locational mapping
Offers Engine uses mapping technology to allow CPs to make complex decision-making on all sales channels in milliseconds based on our geo-locational polygon search or asset status
Avoiding risk and vendor lock-in
As a specialist within the Telecoms Markets, NowYoYo® is a specialist in zero-touch systems for the UK telecoms market. Our systems are hosted globally in a resilient zone. For customers requiring on-site services in DMZ areas of the network, we have secure message-broker solutions that will support a hybrid edge and central controls that work as one.
As we do a full business process audit, we can identify key processes for refinement and automation to reduce errors and costs.
Zero-Touch dramatically reduces the cost-to-sale and cost-to-serve and allows as much of the process as possible to be fully automated.
NowYoYo makes a difference for our customers through scalable, low-maintenance systems, which means both parties have more time to focus on making the "boat go faster" and fewer commercial concerns about lock-ins to legacy systems or supplier agreements.
NowYoYo doesn't charge for user licenses, as we believe these old-school models inhibit any advantage during a transformation period, and we want to encourage rapid growth and scale that leads to a longer-term partnership.
Frequently asked questions
Common questions from UK communication providers about One Touch Switching, the TOTSCo Hub and the RoaR™ platform.
Where are NowYoYo's systems hosted?
How quickly can a communication provider go live on RoaR™?
Does NowYoYo implement the solutions it advises on?
Can NowYoYo support an urgent or late-stage project?
What is NowYoYo's first-principles research into the ideal fibre CP?
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However big the challenge, the NowYoYo® team will collaborate with and support your existing teams.
25+ years of UK residential and business telecoms experience
With over 25 years of experience in the UK residential and business telecoms markets, NowYoYo® has a proven track record and an established ecosystem to support our clients.
Reducing the cost-to-serve and BTL expenses through zero-touch and vertical integration is a major part of our work
Consultancy that ships
Consultancy that is not just words or paper records, but ideas and proven solutions that NowYoYo® will implement.
Full reviews and designs for BSS/OSS and processes for M&A, Digital transformation and major change programmes
SaaS and software development
As a specialised telecoms and communications software house, we operate our own SaaS platform, RoaR™, and can build and integrate services and features to meet any client's needs.
Our software is fully resilient and operates across many markets and regions of the world for various clients
Safeguarding and risk mitigation
Governance and control, to spot the gaps in execution and ensure that requirements and known issues are addressed without impact.
Used by many CP across the globe
RoaR™: NowYoYo's telecoms switching and integration platform
RoaR™ is NowYoYo®'s modular platform, offered to our clients to support their digital transformation work. It is offered without restrictions or licensing costs; all we require is that our clients cover our AWS hosting charges.
This is NowYoYo's own platform, which has been used many times to accelerate integration with our Communication Providers. The platform can handle complex carrier SOAP interfaces and rationalise them into simple REST interfaces for vendor integration and agentic applications. Natively, the system supports time-series data and Kafka Event enrichment.